True. Design & Branding trends 2022

Our studio nowadays counts 10 young creatives with a passion for design and esthetics.
And also here, we acknowledge some upcoming trends in the food industry.

Psychedelic Design

With a recent surge in research on the positive mental health effects of psilocybin and other psychedelic drugs, it’s no surprise that the wavy, groovy, ‘70s-inspired design style is making a comeback.
This trend involves big, bold, bubbly letters, saturated colors and layered patterns. Psychedelic design does well when applied to posters, social ads and other marketing assets that need to catch a person’s eye.

Bold but Muted Colors

If the biggest logo redesigns of 2021 have anything to show, it’s that bold but muted colors are trending. From Burger King to Planters, many companies have traded their bright colors for softer tones over the last few years.
Soft colors can still be eye-catching with the right color combinations. Muted colors draw the eye in, while the still ones create a sense of calm, comfort, and familiarity.
Consider jumping on this 2022 design trend by adding colorful but muted tones to your packaging, ads or social media posts.

Disruptive Branding

Looking sharp and sleek is all very well, but it can make your product look like it has just come out of a focus group meeting or a factory line.
In 2022, many brands are looking to showcase a different side to their personality. Apparently messy layouts, jumbled words and amateurish artworks are all kinds of anti-art that we’re increasingly seeing in brand design.

(Branding of Bertha's by true. food agency)

A limitless digital future

Retro-futurism was one of 2021’s key trends, but brand designers are stepping on the throttle in 2022. As money moves further and further from physical notes, and companies open augmented-reality visions such as Facebook’s Metaverse, brands are embracing increasingly "techy" and futuristic designs.
Images might be picked out in ultraviolet or feature dynamic patterns that echo digital networks or neural pulses. Mysterious symbols and crisp lines are common, with many of these hypermodern branding designs giving organic or everyday objects an evocative twist—a mix of the real and aspirational that points to the future, while keeping consumers’ feet on solid ground.

Keeping it simple.

Minimalism is a designing trend of the decade, and we can see its effects on branding, be it the visual identity or the messaging. Users want direct communication and want to put it in minimum effort to understand a brand. On the other hand, the brands need to adhere to these customer trends and make sure that they do not beat around the bush but communicate with clarity. Therefore, we’re seeing the visual identity of so many firms going very bland. They are shunning cursive font types or other visual elements. Instead, the logos are becoming increasingly simple wordmark logos with a strong and simple typeface. This makes the application of the logo easy and eases the effort customers must make to engage with your brand.

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