true. food agency | De Lochtenberg

A brand from farm to table.

A family run farm where artisanal products, straight from the farm, are produced in a sustainable way. With respect for quality and environment.

Tradition meets quality

The Laurijssen family has been farming in a traditional way in the north of Antwerp for generations. Today the family decided to share this tradition by creating a farm brand that invites everyone to experience the philosophy of traditional and sustainable farming.

At the core of the brand is the farm, where the family welcomes visitors in a former greenhouse that has been transformed into a restaurant, serving contemporary no nonsense food with ingredients from the farm.

Next to this farm experience a small range of quality products is sold, either directly at the farm or through a carefully selected range of local partners.

At the start of all this true. was asked to develop this honest and sustainable brand.
A task we were very happy to take on.

Based on the values and personality of this initiative we designed a visual identity that reflects the honest and straightforward nature of its approach and vision. The combination of handwriting and a stylish serif font reflects both tradition and the exceptional quality standards of the products.

A tastier ice, without the cream

Otomat, heavenly pizza and glorious beer