A New York deli in the heart of Antwerp
More than one hundred years ago, German immigrant Richard Hellmann began selling his mayonnaise at his delicatessen in New York. Inspired by his story, we developed Richard’s Deli: an eye-catching, ‘New York’-styled deli in the historical centre of Antwerp. After all: if you can make it there, you can make it everywhere. true. food agency took care of every aspect, end to end: from concept to design and interior, from practical roll-out to full menu engineering.