A fresh start for a Belgian icon.

STRATEGY
concept creation
INTERIOR DESIGN
CONCEPT EXPERIENCE

Long story short

Lunch Garden opened the first of many new restaurants, marking the beginning of a new era for the beloved Belgian brand.

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True joined forces with the Lunch Garden team to rethink and evolve the concept. Built on the brand’s DNA, we developed a fresh approach to the food and beverage offering, reimagined the customer journey and designed a warm, contemporary interior that combines comfort with a modern dining experience. The complete exercise transformed Lunch Garden into a space where familiar hospitality meets a fresh, future-ready concept.

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'A space that blends warmth, playfulness and a touch of nostalgia.'

Soft greens, warm terracotta tones and natural wood accents set the mood, creating a palette that feels both homely and refined. Terrazzo counters and tiled details bring texture and rhythm, while the gentle curves guide you effortlessly through the interior.

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The open kitchen invites connection, framed by lush greenery and subtle lighting. Every detail, from the soft seating corners to the sculptural ceiling and playful tree shapes, is designed to make guests feel at ease and enjoy the moment.

A new chapter for a Belgian icon, still unmistakably Lunch Garden, yet reimagined for today.

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