East-Mediterranean fine casual dining
STRATEGY
branding
interior consult
online communication
digital
Concept development
MEA brings the flavors and energy of the East-Mediterranean to the heart of Antwerp. Based on our understanding of the local scene and the opportunity we saw for fine casual East-Mediterranean dining, we developed the concept into a distinctive brand experience.
We translated this culinary and cultural mix into a contemporary brand and design language that feels both rooted in tradition and excitingly modern.
Branding
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'Heritage with
cosmopolitan flair'
We combined earthy tones with bold and fluid graphic elements that suggest movement, flavor, and togetherness. A flexible system ensures consistency across menus, signage and social media.
The brand voice emphasizes sensory storytelling, celebrating taste, rhythm and shared experiences.
The brand anchors itself in Levantine heritage and hedonistic energy, using a flexible design language that adapts from daytime calm to late-night vibrancy, with distinctive visual cues that leave a lasting impression across touchpoints.
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