Rebranding a fast food pioneer into a bold, retro-inspired brand.
positioning
concept creation
branding
We worked closely with Foster Fast Food to rename, reposition, and rebrand their business into Morris Casual Food Co., a premium identity built on legacy and authenticity.
Through a series of naming exercises, we landed on a name that honours the founder, Maurice, while giving the brand space to grow. Morris Casual Food Co. reflects both their roots and their ambition to become more top-of-mind in the fast food market.
Branding
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'Fast casual becomes more than a meal, it becomes an experience.'
We developed a complete new identity, mixing retro colours with modern design elements, a nod to their authentic values and forward-thinking mindset. This resulted in a bold new look that captures both expertise and accessibility.
The rebranding included a full brand guide, a custom style of photography of their product lines, and redesigned packaging and POS materials. Every detail supports their renewed positioning as a premium, tailor-made food partner.
Morris Casual Food Co. is now serving a fresh identity: true to their roots, ready for the future.
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