Le Chefou: where French elegance meets artistic boldness.
Le Chefou opened its doors in Ghent, marking a new chapter in refined dining where timeless French cuisine meets an interior that feels both intimate and intentional.
Together with the Le Chefou team, we crafted a complete brand experience from the ground up. We provided strategic interior advice that shaped the restaurant's artistic soul and
co-designed a richly layered space where every material and detail tells the a story. To complement this interior seamlessly, we developed a distinctive visual identity: from logo
and color palette to typography and photography direction. The result is a destination
where branding and space are inseparable.
'An atmosphere that
lingers: warm, inviting,
and full of texture.'
We created a refined atmosphere that’s warm, inviting, and rich in texture. Artistic details, luxurious materials, and a subtle play of light and shadow shape an intimate and unexpected experience. The interior blends modern sophistication with artistic flair and gentle nods to the classic, where tobacco-toned lacquer, warm woods, crisp white linens, and rich fabrics flow seamlessly through bar and restaurant zones.
The branding blends effortlessly into the space. The powerful sans-serif ‘CHEFOU’ conveys modern elegance, while the flowing handwritten 'le' adds a crafted, personal touch that gives the identity its soul. From embossed print and patterned details to photography. Every element contributes to a recognizable, cohesive, and layered identity.
Le Chefou stands as a tribute to the art of refinement: where design, flavor, and atmosphere come together in perfect harmony.
