pizza à la Belge? We made it a true food love story
STRATEGY
concept development
branding
INTERIOR DESIGN
menu engineering
communication
![](https://cdn.prod.website-files.com/65aa94623ceed77af640c2dd/65b15ae425740d92701db2cf_image-fd9d61ea-6e57-4f35-92a4-898fe2f74dd5.webp)
With the claim
“If fries are French, pizza is Belgian!”
true. started the search for a brand new and unique concept in 2014.
![](https://cdn.prod.website-files.com/65aa94623ceed77af640c2dd/65b15adba3fdcd7102104cde_image-7fc5a7f9-3489-47c2-8463-ca00ecd74492.webp)
We saw the rise of the better pizza experience in the US and UK and developed the restaurant “Otomat, heavenly pizza” for the Belgian market.
Concept development
![](https://cdn.prod.website-files.com/65aa94623ceed77af640c2dd/65b15af1548e72ebb9b8f303_image-784dd5f9-a8ee-44d7-b744-892a6911b53f.webp)
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Today
Otomat has six restaurants across Belgium were true. keeps working on new innovations, f&b and marketing channels.
![](https://cdn.prod.website-files.com/65aa94623ceed77af640c2dd/65b15d4f9f164ebe53853ad7_image-9672f55b-0526-4f6a-8593-48f0220521d4.webp)
Today, Otomat has six restaurants across Belgium were true. keeps working on new innovations, f&b and marketing channels.
![](https://cdn.prod.website-files.com/65aa94623ceed77af640c2dd/65b15d70996a737b5a9a1821_image-53f792ea-08ee-45e2-b72b-ce93fdc2c078.webp)
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