An oven-inspired bakery & restaurant experience.
Nestled in the heart of central Amsterdam lies a hidden gem that feels like it’s always been part of the neighbourhood, called Janine.
We created the full concept for Janine, shaping identity, interior and F&B experience. The idea was simple: create a place built around the craft of baking. The open wood-fired oven sits at the heart of the concept, influencing not only the menu but also the design language of the space.
'Translating the craft of baking into a
well-designed space.'
Janine is organised as two distinct experiences under one roof. At the front, a lively bakery and coffee bar sets the rhythm of the day, where guests stop by from early morning for specialty coffee, fresh pastries and later savoury baked goods and quick lunches. Separate from this, the restaurant offers a slower and more relaxed setting for lunch and dinner, centred around the warmth of the oven and serving Italian-American comfort dishes built on seasonal ingredients.
For the interior, the material palette draws directly from the world of the oven. Warm terracotta tones, brick textures and baked-looking finishes give the interior a grounded, almost tactile quality. Chunky dough-inspired shapes define the bakery counters, translating the softness and imperfection of rising dough into architectural forms. To balance the warmth of these materials, stainless steel frames introduce a clean and contemporary contrast. The combination keeps the space fresh and youthful, bridging traditional craftsmanship with a modern hospitality setting.
The visual identity reflects the same handmade philosophy. Handwritten elements and playful illustrations bring personality to packaging, menus and takeaway materials, creating a brand that feels approachable, lively and full of character. The handwritten logo reinforces the sense of craftsmanship, as if it’s drawn by the hand of the baker himself. Rough, sketch-style illustrations appear throughout the brand world, creating a playful visual language that subtly differentiates the bakery takeaway from the restaurant experience.
Janine is a place where baking, design and hospitality cometogether. Warm, crafted and built around the simple pleasure of food made withfire.
